Saponin Inc is working with Smoothmedia to create a dynamic biotechnology website targeting investors, analysts and sales markets. Saponin is commercialising the Prairie Carnation, a proprietary plant species with healthcare, cosmetic, vaccine and pharmaceutical applications.

Smoothmedia created an online marketing strategy for Saponin including straplines, site maps, serach engine optimization and a unique tagging process for content to create a custom search facility for target markets.