Smoothmedia Websites
| Lots of newspaper and online copy has been written about how the web is changing. Many call it Web 2.0 in the sense that the internet is undergoing a wholesale change (from 1 to 2) in how it functions and what capabilities are expected. Organisations need specialised investment and operational consulting. Read a few of these headlines to get a sense of the shift: |
 |
- Business Week - Web 2.0 has corporate America spinning
- The Register - Corporate Web 2.o limited by IT resources
- Web Strategy - The Irrelevant Corporate Website
- Blogscholar - Festival of Ann Walker
- Christian Science Monitor - Is this the end of the scholarly journal?
The overall shift is from broadcast to networks and nodes. There has also been talk of corporations moving from brochureware to interactivity since the late 1990s.
But little has been done because many are struggling with how to turn this paradigm shift into something real, something practical that works on a corporate website. Equally academia, with a dependence on peer-review scholarly journals, is facing pressure to adapt to new forms of collective space and media.
Smoothmedia corporate and academic websites address the fundamentals of navigational design, ease of use and efficient access to information while exploring the possibilities in each unique project of harnassing the power of tagging, RSS, social networking and all the other recent advancements on the Web. Browse our client portfolio, learn more about Smoothmedia or contact us to discuss a project.